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Needs testing

Scroll-stopping hooks for short videos

Ten opening lines for a short video, each using a different hook technique, with on-screen text and visuals.

Write hooks for the first 3 seconds of a short vertical video. That's when most viewers decide whether to keep watching.

Topic: [what the video is about, e.g. meal prep for busy students]
Audience: [who it's for, e.g. university students on a budget]
The payoff: [what viewers get by the end, e.g. 5 lunches for under $20]

Write 10 hooks, each using a different technique: result first, common mistake, contrarian take, specific number, direct call-out ("If you..."), starting mid-story, before and after, curiosity gap, myth vs. fact, and bold promise.

Present them as a table with the columns Technique | Spoken line | On-screen text | Opening shot, where:
- the spoken line is under 12 words and natural to say out loud,
- the on-screen text is under 6 words,
- the opening shot is what the viewer sees in the very first second.

Every hook must be something the video actually delivers. No bait that the payoff can't back up.

Then pick the 2 you'd test first for this audience, with one sentence each on why.

If any detail in square brackets is still unfilled, ask me for those details in one short message before writing.
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Why it works

Viewers judge a short video in its first seconds, and different hook techniques work for different audiences. Forcing ten distinct techniques gives you real options to test instead of ten rewordings of one line. Each hook comes with on-screen text and an opening shot because many people watch with the sound off, and "only hooks the video delivers" keeps you away from bait that kills watch time.

#social media #video #hooks

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